* 4.9/5 Rating 2000+ ReviewedTrusted by 100,000+ businesses across entertainment, tech, retail, sports, and moreUSPTO Registered Filing Service100% Satisfaction GuaranteeTrademark Registration — Name, Logo & Slogan
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Trademark Your Brand Name, Logo, or Slogan —
Specialist-Led Federal Filing

Register your trademark with a guided, specialist-reviewed process — name, logo, or slogan. We handle the USPTO search, application prep, and filing so you get your serial number in 24-48 hours.

  • Trademark Registration Underway in 24-48 Hours — Name, Logo, or Slogan
  • Federal Trademark Protection Across All 50 States + Canada
  • Dedicated Specialist Review for Every Trademark Application
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Start Your Trademark Registration Today

Trademark your brand name, logo, or slogan with a specialist-reviewed federal filing. Free consultation — no obligation.

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Our specialists work with businesses of all sizes — from growing startups to established enterprises.

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HOW IT WORKS

3 Steps To Protect Your Brand

No confusing legal process. We handle the heavy lifting.

1

Tell Us What You Want to Trademark

Submit your name, logo, or slogan using our guided intake flow in minutes.

2

We Search & Prepare Your Trademark Application

We run clearance checks and specialist review to prepare a strong, submission-ready filing.

3

We File — You Get Your USPTO Serial Number in 24-48 Hours

We file with the USPTO and you receive your serial number within 24-48 hours. You're protected.

TRANSPARENT PRICING

Select Your Brand Protection Level

All packages include USPTO filing. Government fees are separate.

Essential Package

$44+ USPTO filing fee
  • Basic Trademark Search
  • Application Filing
  • Regular Status Updates
  • Serial No. in 10 Days

Standard Package

$150+ USPTO filing fee
  • State-Based Search
  • Application Filing
  • Trademark Monitoring (1 Year)
  • Serial No. in 7 Days
Most Popular

Premium Package

$198+ USPTO filing fee
  • Federal Search & Analysis
  • Priority Handling
  • Dedicated Case Manager
  • Serial No. in 3 Days
  • Office Action Response

Elite Package

$400+ USPTO filing fee
  • Global Trademark Search
  • 24-Hour Expedited Filing
  • Monitoring (5 Years)
  • Office Action Response
  • Serial No. in 24 Hours

What Can You Trademark? Names, Logos & Slogans

Trademark a Name

Protect your business name or personal brand federally. First-come, first-served with the USPTO — register before a competitor claims your name.

Trademark a Logo

Your logo is a separate trademark from your name. A specialist-reviewed logo filing with the USPTO gives you exclusive federal rights to your design.

Trademark a Slogan

A memorable tagline is a trademarkable asset. If your slogan defines your brand, protect it before someone else files first.

How to Trademark a Name or Logo — Step by Step

The trademark registration process is simpler than most people expect — especially with specialist guidance. Here's exactly how it works:

1

Tell us what you want to trademark — a name, logo, or slogan. We confirm it's trademarkable and run a comprehensive USPTO clearance search to check for conflicts before filing.

2

Our specialists review your submission and prepare a strong, accurate USPTO application — selecting the correct trademark classes, filing basis, and documentation for a clean submission.

3

We file your trademark application with the USPTO. Within 24-48 hours you receive your serial number, establishing your official priority date. Your brand is now protected.

Trademarking vs. Copyright vs. Patent — What You Actually Need

Many business owners search for 'how to copyright a name', 'copyright a logo', or 'patent a name' — and the answer is usually: what you need is a trademark. Here's a quick breakdown:

TrademarkCopyrightPatent
Protects: Brand names, logos, slogans
Use For: Business Identity & branding
Filed with: USPTO
What you need if: You want to protect your brand name or logo		Protects: Art, music, writing, creative content
Use For: Original creative works
Filed with: U.S. Copyright Office
What you need if: You're protecting artistic content		Protects: Inventions, processes, designs
Use For: New products or technology
Filed with: USPTO
What you need if: You've invented something new

Not sure which protection applies to your situation? Our specialists will tell you in a free, no-obligation consultation.

WHY CHOOSE US

How We Compare

FEATUREVITALS TRADEMARKLEGALZOOMTRADEMARK ENGINE
Starting Price$44$199+$299+
Trademark Search✓ Included✓ Basic✓ Basic
24/7 Support✓ Phone + Chat✕ Business hours✕ Email only
Filing Speed24-48 Hours7-10 days5-7 days
Satisfaction Guarantee✓ 100%✓✕
Dedicated Case Manager✓ Advanced+✕✕

Trademark Registration for Every Industry — Name, Logo & Slogan

Entertainment & Music

Trademark your artist name, label, or production brand professionally. Examples: Singers, Bands, Records

Sports & Fitness

Protect Your Gym, Athlete Brand, or Sports Business with Federal Filing. Examples: Fitness Centers, Athletes

Fashion & Apparel

Secure Your Clothing Brand, Logo, and Slogan Before Competitors Do. Examples: Clothing Lines, Jewelry

Food & Beverage

Federal Trademark for Your Restaurant, Product Line, or Food Brand. Examples: Cafes, Beverages

Tech & Innovation

Protect Your App, SaaS Platform, or Tech Brand at the Federal Level. Examples: Apps, SaaS, AI

Professional Services

Trademark Your Consulting Firm, Agency, or Service Business Name. Examples: Agencies, Law Firms

Healthcare & Beauty

Protect Your Practice Name, Wellness Brand, or Beauty Line Federally. Examples: Clinics, Cosmetics

Testimonials

What our Clients Say

Super smooth process. The team explained exactly what they needed, and I felt confident we submitted everything correctly.

Renee T.

Online Boutique Owner

Fast turnaround and clear communication. I appreciated the step-by-step guidance and the simple intake form.

Mark D.

Mobile App Founder

They were responsive and professional. The updates kept me calm, and the process didn’t feel overwhelming at all.

Moran A.

Service Business

From the first call to filing, the team made it easy. My brand is now protected and I feel secure moving forward.

Lila M.

Restaurant Owner

The specialists were very knowledgeable and helped me understand the trademark process without legal jargon. Highly recommend.

Daniel K.

Fitness Coach

Excellent service and quick follow-up. The intake flow was simple, and I had my serial number faster than expected.

Chris S.

Software CEO

Great support and clear timelines. They handled the filing efficiently, and I appreciated the proactive updates.

Aaron B.

Creative Agency Founder

FAQ

Frequently Asked Questions

A trademark protects brand names and logos used on goods and services. A copyright protects original artistic or literary works (like books, music, or films). A patent protects inventions or discoveries. In short: Trademarks protect branding, Copyrights protect creative content, and Patents protect functional inventions.
A common law trademark is one that is used in commerce but not registered with the USPTO. It offers limited protection, usually only within the specific geographic area where you operate. Federal registration provides nationwide protection, a legal presumption of ownership, and the right to use the symbol.
The best names for trademarks are usually 'fanciful' (made-up words like Exxon) or 'arbitrary' (common words used in an unrelated way, like Apple for computers). Names that are 'suggestive' (like Netflix for streaming) are also strong. Avoid names that are purely 'descriptive' (like Cold Beer) or 'generic' (like Smartphone), as they are very difficult to protect.
You will generally need the name and address of the owner, a clear image or text representation of the mark, a list of the goods or services being protected, and (if already in use) the date of first use and a specimen showing the mark being used in commerce.
The main types include Standard Character Marks (protecting the words regardless of font or style), Special Form Marks (protecting specific logos, fonts, or designs), and Collective Marks (used by members of a group). There are also Service Marks, which are effectively trademarks for services instead of physical products.
The USPTO will reject any application that is 'confusingly similar' to an existing registered mark. Running a search before filing helps you identify potential conflicts, saving you non-refundable filing fees and months of time if your name is already taken.
To trademark a name, you file an application with the USPTO that includes the name, the goods or services it represents, and your first date of use in commerce. The key steps are: run a clearance search to confirm no conflicting marks exist, prepare your application with the correct trademark class and specimen, then submit to the USPTO. At Vitals Trademark, our specialists handle every step from search to submission — you receive your USPTO serial number within 24-48 hours of filing.
Trademarking a logo requires a separate USPTO application from your business name — they're treated as distinct marks. You'll need a clear image of the logo and a description of the goods or services it represents. Our specialists prepare and file logo trademark applications with the same specialist review process as name trademarks. If you want to protect both your name and your logo, we recommend two separate applications for maximum protection — and we can file both.
US trademarks are registered with the USPTO. Canadian trademarks are registered separately with CIPO (Canadian Intellectual Property Office). A US trademark does not automatically protect you in Canada — they require separate filings. Vitals Trademark handles federal trademark registration in both the US and Canada. Our specialists will guide you through whichever jurisdiction applies to your business, or both if needed.
Yes — slogans and taglines are trademarkable if they are distinctive and used in commerce to identify your brand. Common phrases or purely descriptive taglines are harder to protect, but strong, unique slogans qualify for federal trademark registration. If you have a catchphrase that defines your brand, trademark it before someone else does. Our specialists can assess whether your slogan qualifies and handle the filing.

Don't Wait — Trademark Your Name or Logo Today

Every day you wait is a day someone else could file for your brand name, logo, or slogan. USPTO applications are first-come, first-served. Start your trademark registration now.